Freestyle Libre
Concept work
Concept
work
Role
Concepting, Designing, Strategizing
Challenge
Come up with a campaign that connected with people who have type 1 diabetes that felt authentic.
Concept: Your way forward
Celebrating how each person and their journey is unique. The handwritten typography plays into this concept of freedom and joy.
Concept: A whole life ahead
A more serious concept that acknowledges the sorrow associated with a life altering illness but bolsters strength and resilience.
Concept: Focus on life
A clever use of every day moments that showcase how Freestyle Libre makes diabetes a background extra instead of the main focus.