St Jude Children’s Research Hospital
Role
Lead Art Director
Challenge
Create a campaign that brought awareness to HPV vaccines in children.
Achievement
My concept received the highscore from our internal panel and was the recommended approach for our RFP.
Concept work
Concept work
Concept: Believe the numbers
or become one
A data driven campaign rooted in fact, information, and digestible comparisons.
Utilizing relatable content that is sure to invoke curiousity.
The brilliance behind using data is that ads can be localized to really make an impact.